Marketing automation that sends the right emails and messages based on behaviour, and keeps leads warm until they are ready to talk.
About Marketing Automation
Marketing automation sends timed, relevant communication triggered by what people do: signing up, visiting a page, downloading a guide or going quiet. It turns one-off campaigns into ongoing relationships.
The craft is in the content and the rules. Messages should be useful, frequency sensible and consent respected, with clear signals when a contact should speak to sales.
What is included in Marketing Automation
The typical building blocks. Scope is agreed with you in writing and tailored to your situation.
Audience and journey design
Segments and stages.
Email and message flows
Welcome, nurture and re-engagement sequences.
Forms and tracking
Capturing consent and behaviour.
CRM integration
Syncing contacts and activity.
Testing
Subject lines, timing and content.
Reporting
Engagement and pipeline metrics.
Why teams choose Marketing Automation
Consistent follow-up
Every contact hears from you at the right time.
Higher relevance
Messages reflect behaviour.
Time saved
Flows run without manual sends.
This is a good fit if
- You send emails manually.
- Leads go cold after the first contact.
- You want to nurture over a long sales cycle.
Does this sound familiar?
Traffic that does not convert
Ad spend with no clear return
No visibility in AI answers and search summaries
Works well with
Other Digital Growth services that often come with Marketing Automation.
How it fits together
A typical reference architecture, from your data to the people who use it.
- Layer 1Audience and intent
- Layer 2Content and campaigns
- Layer 3Site and tracking
- Layer 4Reporting and optimisation
Technology we typically work with
Six stages, the same every time
You always know which stage you are in and what comes next.
- Stage 1
Discover
Workshops and stakeholder interviews to define goals and constraints.
- Stage 2
Assess
Current-state review of systems, data, security and spend.
- Stage 3
Architect
Target design, integration map and phased plan with owners.
- Stage 4
Implement
Build in short releases with demos, tests and staging sign-off.
- Stage 5
Optimize
Measure against agreed KPIs and tune performance and cost.
- Stage 6
Manage
Monitoring, support and a monthly review with an account manager.
Security and governance
How the work is kept safe and accountable.
- Tracking consent honoured
- Reporting from source data, not screenshots
- Claims in content reviewed before publishing
Industries we have worked in
Ways to work together
Scope and price are confirmed in writing by a consultant after discovery.
Assessment
A fixed-scope review that ends in a written roadmap you can keep, with or without us.
- Current-state review
- Ranked priorities
- Written roadmap
Project
Defined scope, milestones and acceptance criteria for building or migrating something specific.
- Phased plan with owners
- Short releases and demos
- Handover and training
Managed
A monthly retainer once it is live: monitoring, support and a regular review.
- Monitoring and backups
- Named account manager
- Monthly review
What clients say about working with us
The first call about Marketing Automation set the tone. They told us when something was not a good fit for us. It felt like working with our own team.
We were comparing options for Marketing Automation. They asked about our goals before talking about tools. The result was simple to explain to everyone.
We asked for help with Marketing Automation and expected a sales pitch. They asked about our goals before talking about tools. The documents they left behind are still useful.
The first call about Marketing Automation set the tone. The plan was clear enough to share with our board. The documents they left behind are still useful.
Our Marketing Automation project had stalled before we called Bedre. They asked about our goals before talking about tools. It was a calm, well-organised project.
Our team had tried to sort out Marketing Automation alone. The work was split into small steps we could review. We would happily work with them again.
It depends on your CRM, list size and budget. We compare options.
It depends on your audience. We start conservatively and test.
Yes, for opted-in contacts, within WhatsApp's rules.
It depends on scope. The Assess stage produces a timeline you can review before committing.
You do. Domains, cloud accounts and data stay in your name wherever possible.
Usually yes. The Architect stage lists connectors and any limits.
Ready to scope Marketing Automation?
Tell us the outcome you want. We will bring the plan.