# Marketing Automation

Domain: [Digital Growth](https://bedreweb.com/services/digital-growth) · Page: https://bedreweb.com/services/digital-growth/marketing-automation

Marketing automation that sends the right emails and messages based on behaviour, and keeps leads warm until they are ready to talk.

## What it is
Marketing automation sends timed, relevant communication triggered by what people do: signing up, visiting a page, downloading a guide or going quiet. It turns one-off campaigns into ongoing relationships.

The craft is in the content and the rules. Messages should be useful, frequency sensible and consent respected, with clear signals when a contact should speak to sales.

## What is included
- **Audience and journey design**: Segments and stages.
- **Email and message flows**: Welcome, nurture and re-engagement sequences.
- **Forms and tracking**: Capturing consent and behaviour.
- **CRM integration**: Syncing contacts and activity.
- **Testing**: Subject lines, timing and content.
- **Reporting**: Engagement and pipeline metrics.

## Outcomes
- **Consistent follow-up**: Every contact hears from you at the right time.
- **Higher relevance**: Messages reflect behaviour.
- **Time saved**: Flows run without manual sends.

## Good fit if
- You send emails manually.
- Leads go cold after the first contact.
- You want to nurture over a long sales cycle.

## FAQ
**Which platform should we use?**
It depends on your CRM, list size and budget. We compare options.

**How many emails is too many?**
It depends on your audience. We start conservatively and test.

**Can this work with WhatsApp?**
Yes, for opted-in contacts, within WhatsApp's rules.

## How Bedre delivers
1. **Discover**: Workshops and stakeholder interviews to define goals and constraints.
2. **Assess**: Current-state review of systems, data, security and spend.
3. **Architect**: Target design, integration map and phased plan with owners.
4. **Implement**: Build in short releases with demos, tests and staging sign-off.
5. **Optimize**: Measure against agreed KPIs and tune performance and cost.
6. **Manage**: Monitoring, support and a monthly review with an account manager.

## Pricing and next step
Bedre does not publish prices. A consultant agrees scope and price in a written quote after discovery.
Contact: https://bedreweb.com/contact?topic=Marketing%20Automation